New Trends feature available: Insights!

by Labelcamp Team

Learn More
Features 27/03/2024
After months of efforts and hard-work by our UX/UI and development teams, Labelcamp is pleased to announce the release of Insights, a brand new feature available in the Trends analytics section.

What is Insights?

At a large catalog scale, it can be hard to identify which tracks are experiencing significant increases or decreases in consumption.
 
Insights is the first-ever powerful algo-based tool in a distribution application allowing users to explore meaningful « events » at catalog scale, displaying tracks with the most significant increase or decrease in their consumption.
 
Insights aggregates data coming from streaming services, short video platforms or even the number of Shazams, on a daily or weekly basis.
 

What is it useful for?

Insights makes it possible to monitor and anticipate trends on social platforms like TikTok or Instagram, and streaming platforms in general. It enables marketing teams to react faster, and, for instance, to convert a sudden viral trend into organic growth on streaming platforms.
 
Another usage is being able to detect sudden drops or spikes in consumption on streaming services, due to copyright infringement or fraudulent streaming activity for instance, which might be difficult to detect without being notified.
 
We hope this feature will be useful to your teams! Please feel free to reach out to our support team at help@labelcamp.io if you have any questions.

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