Both companies are recent, fast growing Merlin members that have developed their own client portals, offering distribution services to their partners. BrandTube and Magroove are now fully integrated with the Labelcamp REST API, allowing their teams to remotely manage the delivery of their catalog from their own platforms, autonomously and at scale.
Located in Bucharest and founded in 2016 as a YouTube MCN, BrandTube has since gained a strong local presence in Romania. Now offering full distribution services, Brandtube is helping labels and artists distribute their content on all worldwide digital streaming platforms.
The company boasts a catalog of tens of thousands of tracks, expected to grow rapidly. Here are some of the key artists and labels they are currently working with: Gasca Zurli (music for children with a huge success in Romania), Edward Maya, Electrecord (oldest Romanian label).
Magroove is a brazilian independent music distribution company. They help indie artists monetize their work with a simple and intuitive platform offering digital distribution, e-commerce, custom frontpage and more.
They also developed their own recommendation engine. Based on bleeding edge machine learning technology, their engine is capable of breaking the limits of traditional statistical recommendations and suggest music based on what it is actually meaningful – the way it sounds.