Labelcamp clients who opted-in the Merlin–AWA deal and/or the Merlin-Boomplay deal can now track the use of their catalog on both platforms, and already have access to data from early November.
With these two platforms on board, labels and distributors gain access to an enriched DSP dataset, covering a wider range of geographic markets, music genres, and user engagement patterns.
AWA is a leading Japanese music streaming platform launched in 2015. It offers a vast library of tracks spanning various genres, catering to diverse musical tastes. AWA combines on-demand streaming with curated playlists, radio stations, and AI-driven recommendations to enhance user experience. Known for its high-quality audio and user-friendly interface, AWA also provides offline playback and exclusive content tailored to the Japanese market. It has become a popular choice for music enthusiasts in Japan, reflecting the unique cultural preferences of its audience.
Boomplay is a music streaming and download platform focusing on African and international music. Launched in 2015, it offers millions of songs, podcasts, and videos, catering primarily to users across Africa. The platform provides features like curated playlists, offline playback, and tailored recommendations, making it a favorite for discovering new music. With a commitment to supporting African artists, Boomplay plays a vital role in promoting local talent and connecting them with a global audience.
Trends is our in-house powerful analytics tool displaying the collection and aggregation of daily consumption data coming from the main services: streaming platforms such as Amazon, Apple Music, Deezer, Pandora, Peloton, SoundCloud, Spotify and YouTube Music; UGC consumption on YouTube, but also the tracking of usage â i.e. views and creations â on short video platforms like TikTok or Instagram (META), or even a daily count of Shazams.Â
Trends allows you to track the performance of your distributed catalogs with an in-depth analysis of playlists featuring your content, in addition to multiple data sets related to both contentâs usage or listener demographics. A very modern design and UX, coupled to sophisticated filtering tools allow users to make very granular analysis of consumption of large catalogs across all the DSPs.
Most recently, Trends was also upgraded with the addition of Insights, the first-ever algo-based tool automatically scanning daily consumption data to surface to users all significant spikes or drops in consumption, at catalog scale.