Views of short videos on TikTok using content of our clients have been categorized as « Fingerprint » type, while Creations now show up into the new « Content Production » type.
These new metrics complement existing data around UGC consumption and production on Facebook, Instagram, YouTube (along with our tracking of daily Shazams).
What’s Trends?
Trends allows you to track the performance of your distributed catalogs with an in-depth analysis of playlists featuring your content, in addition to multiple data sets related to both content’s usage or listener demographics. A very modern design and UX, coupled to sophisticated filtering tools allow users to make very granular analysis of consumption of large catalogs across all the DSPs.
Most recently, Trends was also upgraded with the addition of Insights, the first-ever algo-based tool automatically scanning daily consumption data to surface to users all significant spikes or drops in consumption, at catalog scale.