Following recent changes in the way Labelcamp clients license their catalogs to TikTok, weâve established a seamless connection with ByteDance. This integration enables us to collect, ingest, and display TikTok daily consumption data, offering unparalleled insights to our users.
Views of short videos on TikTok using content of our clients have been categorized as « Fingerprint » type, while Creations now show up into the new « Content Production » type.
These new metrics complement existing data around UGC consumption and production on Facebook, Instagram, YouTube (along with our tracking of daily Shazams).
Trends is our in-house powerful analytics tool displaying the collection and aggregation of daily consumption data coming from the main services: streaming platforms such as Amazon, Apple Music, AWA, Boomplay, Deezer, Pandora, Peloton, SoundCloud, Spotify and YouTube Music; UGC consumption on YouTube, but also the tracking of usage â i.e. views and creations â on short video platforms like TikTok or Instagram (META), or even a daily count of Shazams.Â
Trends allows you to track the performance of your distributed catalogs with an in-depth analysis of playlists featuring your content, in addition to multiple data sets related to both contentâs usage or listener demographics. A very modern design and UX, coupled to sophisticated filtering tools allow users to make very granular analysis of consumption of large catalogs across all the DSPs.
Most recently, Trends was also upgraded with the addition of Insights, the first-ever algo-based tool automatically scanning daily consumption data to surface to users all significant spikes or drops in consumption, at catalog scale.